Save A Gato

Rent a Gato

*this is concept work*

AD: Valeria Jubes

CW: Rachel Teixeira

The Product: Save A Gato was created in 2004 to address the booming cat population around historic Old San Juan. Save A Gato is a non-profit organization dedicated to the welfare and care of the cats of Old San Juan, Puerto Rico through TNR, fostering, and adoption. 

The Problem: Foster homes are needed for cats in Puerto Rico. People love cats, but are reluctant to accept the commitment of having a cat for 2 weeks to several months.

We found through research that 68% of those who’ve fostered an animal admit they’ve “foster failed,” where they end up adopting one of their foster pets. Of those, 87% knew they wanted to keep their furry friend “immediately” after meeting them.

The Insight: To fall in love with your furever friend you don’t need months, you need minutes. So we thought of a new way to foster that doesn’t feel like fostering…

The Solution: Rent-A-Gato, a digital activation that allows for a short-term cat “rental” fostering program on your time. Launched thtough a microsite for cat rental (Mobile and Desktop) though Save a Gato’s website. The campaign would be conducted over the holiday season (November-December), utilizing influencer marketing (Instagram, Facebook, TikTok). 

Step 1

Rent-a-Gato will run a microsite linked to the Save A Gato main site.

Step 2

The web app lives under the website on Save a Gato’s main site. The homepage of the app includes 4 buttons on a menu: Rentar (Rent), Regresar (Return), Extender (Extend) and Mi Cuenta (My Account).

Step 3

Users select the duration of time for the cat fostering “rental,” the date of fostering, and where they live. The selection of gatos available will appear below.

Step 4

Users select a time to pick up their gato from the Save A Gato sanctuary in San Juan. The user will then receive a confirmation email with the detail of the pickup. Save a Gato will provide supplies such as food, litter box, litter, bed, and cat toys at no cost.

Step 5

Gatos are one step closer to their furever homes! After the foster ends, people will be able to extend the foster, return or adopt it.

Influencer Marketing

We will use Puerto Rican influencers well-known across the country and who love animals (@senoredison, @lexdelvalle, @carlosecalderon, and others).

Promoting mental health benefits of having a cat for just a day through testimonials.

  • “I had a bad day and then I rented a cat…”
  • “Being away from family during the holidays can be lonely, I rented a cat and I can’t wait for Christmas now…”

Promoting that the fostering program is free.