CERVECERÍA LA TROPICAL

At La Tropical, I get to bring Miami’s flavor to life across all beer brands: La Tropical Craft Beers, Tropi Crystal and Mixología. I lead the creative vision behind everything from social content and digital campaigns to packaging, events, and even full-scale OOH takeovers. My role blends strategy, design, and storytelling, making sure every touchpoint feels fresh, cohesive, and uniquely Miami.

Art Basel Miami Beach

For our partnership as the Official Beer of Art Basel Miami Beach, I designed and produced La Tropical’s pop-up bar activation at the Miami Beach Botanical Garden; an all-day beer experience featuring a “Golden Hour” with free pours and a live art installation by Rigo Leon. I created the full visual environment, sourcing the bar, designing custom umbrellas and a branded neon photo wall, and even hand-painting beer barrels to bring the vibrant La Tropical aesthetic to life. Check out our recap here!

Mixología Station Domination at University Station MetroRail – OOH

Paid & Organic Social Media

Influencer Marketing

I lead all influencer marketing for La Tropical; selecting creators, collaborating with our agency Persuasive on campaign scheduling, and crafting briefs that guide content from concept to approval. I also decide which influencer videos to boost and handle the full Meta ad setup to maximize reach and impact.

Influencer Collaboration with Mario Ramil Comedy @marioramilcomedy

Influencer Collaboration with Andrea Carmona of Love Island S6 @andreacarmonaa

Influencer Collaboration with Dani of Third Spaces Miami @thirdspacesmiami

Influencer Collaboration with Maylin from May I Take a Bite @mayitakeabite

Partnershhip Collaboration with Loud and Live Christmas Wonderland Miami @christmaswonderlandmia

Influencer Collaboration with Señor Edison @senoredison

Influencer Collaboration with Melis from @thegirlwithbeer

Partnership Collaboration with Wynwood Miami and artist Rigo Leon for Wynwood Art Walk @wynwoodmiami @rigoleonart

Influencer Collaboration with Mel from @alwayshungrymel

Influencer Collaboration with Bite of MIA @biteofmia

Influencer Collaboration with Paola Bermudo from @foodsmiami

Influencer Collaboration with Alexandra Mesa and Ryan Heisler from @themiamimenu

Influencer Collaboration with Lesly from @cubanbabiieats

Partnership Collaboration with Muchachos Fan Fest @muchachos.fanfest

Influencer Collaboration with Nathalie from @natgrci

Influencer Collaboration with UNATION Miami @stufftodoinmiami

Influencer Collaboration with Shea Jones @shea.jones

Partnerships Collaboration with Loud and Live House of Horror Miami @houseofhorrormiami

Partnerships Collaboration for FIFA Club World Cup #PassTheBall Challenge

Instagram

I manage all Meta ads across La Tropical’s brand portfolio while creating and scheduling full social content for all 3 CPG brands. (@LaTropicalBeer, @CervezaCrystal, @LaTropicalMixologia)

Check out my content creation!

TikTok

I launched La Tropical’s TikTok presence from the ground up and now lead all content creation for the channel; from developing concepts to shooting, editing, and publishing.

Check out some of our most viral videos!

Formula 1 Miami

Managed day-to-day communication with F1 partnerships team, coordinated with internal marketing team, vendors, artists, logistics, and on-site teams for approvals and activation set-up, captured and edited on-site content creation while posting in real-time.

Coconut Grove Arts Festival

Through our partnership with Loud & Live, La Tropical got to be a part of some of South Florida’s biggest cultural events, where we got to be the Official Beer of the Coconut Grove Arts Festival. I worked with the marketing team on the activation concept, then led the execution from start to finish. I handled day-to-day communication with our Loud & Live partnership, executing on-site setup and collaborating with L&L team on marketing content, organized our brewer’s beer tasting, and led our brand ambassador team throughout the event.

Experiential and Field Marketing with Inter Miami CF

As the Official Craft Beer of Inter Miami CF, I got to bring La Tropical to life both at the brewery and inside Chase Stadium. As a lifelong soccer fan, getting to work on a partnership like this was so exciting!

I led day-to-day communication, logistics, brand ambassador staffing, and on-site execution across watch parties and stadium activations. I wore many hats; from coordinating with Inter Miami and Publix teams to managing brand ambassadors, capturing real-time content, and sometimes even MCing watch parties.

La Tropical in the Publix Premier Party at Chase Stadium

Inter Miami Watch Parties at Cervecería La Tropical in Wynwood

More Experiential and Field Marketing

South Beach Wine and Food Festival

Christmas Wonderland at Tropical Park

Mixología Launch Party

The Mixología Launch Party was my baby; I served as the marketing lead for the brand and oversaw every detail of the launch. I coordinated PR efforts with Brustman Carrino, managed all vendor communication, hand-assembled influencer drops and invitations, and partnered with Perreo del Futuro to create an unforgettable party experience. I also collaborated on the floor plan with our events manager and designed all brand touchpoints for the night, bringing Mixología’s identity to life.

Inter Miami CF – OOH

For our partnership as the Official Craft Beer of Inter Miami CF, La Tropical needed a fresh, eye-catching upgrade to our wrap-around LED stadium banner, which had previously been a static repeating logo. I taught myself Blender and After Effects to design and animate a dynamic new 15-second OOH visual that transformed the placement into a vibrant, attention-grabbing moment inside the stadium.

Trade Marketing

I support our sales team through a wide range of trade marketing materials, creating everything from on- and off-premise POS to custom A-frames, branded buckets, banners, hats, sales activation assets, and more.