At La Tropical, I get to bring Miami’s flavor to life across all beer brands: La Tropical Craft Beers, Tropi Crystal and Mixología. I lead the creative vision behind everything from social content and digital campaigns to packaging, events, and even full-scale OOH takeovers. My role blends strategy, design, and storytelling, making sure every touchpoint feels fresh, cohesive, and uniquely Miami.
Paid & Organic Social Media
Influencer Marketing
I lead all influencer marketing for La Tropical; selecting creators, collaborating with our agency Persuasive on campaign scheduling, and crafting briefs that guide content from concept to approval. I also decide which influencer videos to boost and handle the full Meta ad setup to maximize reach and impact.
I manage all Meta ads across La Tropical’s brand portfolio while creating and scheduling full social content for @CervezaCrystal, @LaTropicalMixologia and @LaTropicalBeer.
TikTok
I launched La Tropical’s TikTok presence from the ground up and now lead all content creation for the channel; from developing concepts to shooting, editing, and publishing.
Check out some of our most viral videos!
Art Basel Miami Beach
For our partnership as the Official Beer of Art Basel Miami Beach, I designed and produced La Tropical’s pop-up bar activation at the Miami Beach Botanical Garden; an all-day beer experience featuring a “Golden Hour” with free pours and a live art installation by Rigo Leon. I created the full visual environment, sourcing the bar, designing custom umbrellas and a branded neon photo wall, and even hand-painting beer barrels to bring the vibrant La Tropical aesthetic to life. Check out our recap here!
Mixología Launch Party
The Mixología Launch Party was my baby; I served as the marketing lead for the brand and oversaw every detail of the launch. I coordinated PR efforts with Brustman Carrino, managed all vendor communication, hand-assembled influencer drops and invitations, and partnered with Perreo del Futuro to create an unforgettable party experience. I also collaborated on the floor plan with our events manager and designed all brand touchpoints for the night, bringing Mixología’s identity to life.
OOH – Mixología Station Domination at University Station MetroRail
OOH – Inter Miami CF
For our partnership as the Official Craft Beer of Inter Miami CF, La Tropical needed a fresh, eye-catching upgrade to our wrap-around LED stadium banner, which had previously been a static repeating logo. I taught myself Blender and After Effects to design and animate a dynamic new 15-second OOH visual that transformed the placement into a vibrant, attention-grabbing moment inside the stadium.
Trade Marketing
I support our sales team through a wide range of trade marketing materials, creating everything from on- and off-premise POS to custom A-frames, branded buckets, banners, hats, sales activation assets, and more.
