Cervecería La Tropical
At La Tropical, I get to bring Miami’s flavor to life across all beer brands: La Tropical Craft Beers, Tropi Crystal and Mixología. I lead the creative vision behind everything from social content and digital campaigns to packaging, events, and even full-scale OOH takeovers. My role blends strategy, design, and storytelling, making sure every touchpoint feels fresh, cohesive, and uniquely Miami.
OOH – Mixología Station Domination at University Station MetroRail
OOH – Inter Miami CF
For our partnership as the Official Craft Beer of Inter Miami CF, La Tropical needed a fresh, eye-catching upgrade to our wrap-around LED stadium banner, which had previously been a static repeating logo. I taught myself Blender and After Effects to design and animate a dynamic new 15-second OOH visual that transformed the placement into a vibrant, attention-grabbing moment inside the stadium.
Art Basel Miami Beach
For our partnership as the Official Beer of Art Basel Miami Beach, I designed and produced La Tropical’s pop-up bar activation at the Miami Beach Botanical Garden; an all-day beer experience featuring a “Golden Hour” with free pours and a live art installation by Rigo Leon. I created the full visual environment, sourcing the bar, designing custom umbrellas and a branded neon photo wall, and even hand-painting beer barrels to bring the vibrant La Tropical aesthetic to life. Check out our recap here!
Mixología Launch Party
The Mixología Launch Party was my baby; I served as the marketing lead for the brand and oversaw every detail of the launch. I coordinated PR efforts with Brustman Carrino, managed all vendor communication, hand-assembled influencer drops and invitations, and partnered with Perreo del Futuro to create an unforgettable party experience. I also collaborated on the floor plan with our events manager and designed all brand touchpoints for the night, bringing Mixología’s identity to life.
Paid & Organic Social Media
Influencer Marketing
I lead all influencer marketing for La Tropical; selecting creators, collaborating with our agency Persuasive on campaign scheduling, and crafting briefs that guide content from concept to approval. I also decide which influencer videos to boost and handle the full Meta ad setup to maximize reach and impact.
I manage all Meta ads across La Tropical’s brand portfolio while creating and scheduling full social content for @CervezaCrystal and @LaTropicalMixologia. For @LaTropicalBeer, I support the team by producing select graphics and leading the creation of all Reels.
TikTok
I launched La Tropical’s TikTok presence from the ground up and now lead all content creation for the channel; from developing concepts to shooting, editing, and publishing.
Check out some of our most viral videos!
Trade Marketing
I support our sales team through a wide range of trade marketing materials, creating everything from on- and off-premise POS to custom A-frames, branded buckets, banners, hats, sales activation assets, and more.
