UF Latin American Summit 2022

The Brief: Rebrand the Latin American Summit at UF for the 2021-22 school year to reflect the summit’s theme and mission. Every year the summit takes on a new theme, this year being “Resurgence”.

Our mission is to highlight the perseverance of Latinx individuals and movements, especially those who have confronted oppressive systemic barriers. Through our annual conference of influential speakers, we aim to spark conversations in our community and motivate new generations to advocate for change, inspiring hope for a resurgence from these oppressive systems.

Execution: This project was very exciting to work on because it allowed me to connect to my cultural roots and collaborate with peers in my community. I art directed the rebrand of Latin American Summit to reflect the natural beauty found in our home countries. When given the theme of “resurgence,” I was inspired by the theme of rebirth throughout art history. This led to my usage of each country’s national flower as a motif throughout my creative direction.

Latin American Summit 2022 Brand Guidelines

Social Media

Apparel