Once Upon a Party
When I was 16 years old, I needed a job that I could do after high school and on the weekends, introducing me to the magical world of Party Princesses. In 2023, I fortunately got to upgrade from being a princess to becoming the Marketing Manager at Once Upon a Party in Ocala where I led the company’s rebrand. This was a project I was deeply passionate about as the world of Disney Princesses holds deep sentimental value for me. Pouring all my love and magic into this rebrand!
The Problem: Once Upon a Party lacked a visual identity, with the only existing brand element being the logo, and consistent social media presence.
The Solution: I created new brand guidelines, creating a complete visual brand identity for Once Upon a Party. In addition to refreshing our social media presence, website and marketing materials.
Once Upon a Party Brand Guidelines
Social Media Refresh
Applied new branding guidelines to social media to create a consistent brand image.
Collaborated with local photographer with branding photoshoots. In addition to creating a unique filter on Lightroom to apply to all content .
Utilized Instagram Reels for organic video content and greater reach.
Created covers for our Instagram Story Highlights that correspond with the new Rebrand.
Prioritizing Video Content
Prioritized video content, creating an Instagram Reel for each company event.
Making our video content organic, showing clients an inside look into what you get when you book with Once Upon A Party.
Reels Interactions have increased 261%!
Client Touchpoints
Redesigned Party Menus that are sent to clients daily. In addition to translating our Menus into Spanish!
